This is about
Sacrifice; admittedly, it is not fashionable. And about courage, intuition and good common sense.
What's to be learnt from the hare
Some people do, the others work in teams. Right? Well, yeah sort of. The two are not entirely opposing impulses. They do flow from the same source. So there is a tension between the currents, and that could just be a springing force for a smart new kind of marketing, too.
Children are dependent, then as youths they acquire independence. In his prime Man is self-sufficient. And eventually, he reverts to dependence, and folks put him away in a retirement village, out of mischief's reach.
Not smart. We rid ourselves of the elders' wisdom. Who cares for their bloody-mindedness anyway. However, we also deprive ourselves of the one talent that makes or breaks team work. Which is to be conscious of dependence. Conscious of the fact, that dependence is a good thing.
Why, because if I don't remember from childhood or otherwise know from experience what dependence is about, I am pretty much incapable of sacrificing my independence. Maturity suffers no cheating. So it can and does happen that power woman (or power man for that matter) are short on the most important personal asset: the ability to work in teams.
For example soccer
Let's look at soccer, which means a lot to Europeans: The blend of team work and individual initiative is actually fascinating. Or can be, shall we say. Because while the individual scorer gets cheered beyond measure, the team spirit gets a lot of lip service. Cheap. And the result is poor. The game is cramped, thhere is little joy, both individual and team make fools of themselves.
Soccer thrives on a delicate balance. There is the individual player's sudden decision: Do I give up a reasonable chance to score that goal myself? There comes Max, in a better position to sink the ball. Or do I seize the day and bear the brunt if I fail? Awkward decisions throughout the game, lovely. And both conclusions are valid, sacrifice as well as single-mindedness.
On the other hand, if the goalkeeper called his coach for a substitute goalie the moment he realises: I've lost the edge. The fans would crucify him. Or would they? Paul Breitner gave an example of the reverse: He broke the unwritten rule (never let a fouled man kick the penalty himself!), he cut short all discussion, grabbed the ball and sank Holland in the World Cup finals.
Now he would have been crucified, but he just happened not to fail. Breitner had the courage of independent Man. What we expect from the goalie asks for independence PLUS one significant step beyond: the team's ability to honour his sacrifice.
This where the hare pops up
The hare shows how things work. The dogs take up the chase as he zig-zags across the field. Suddenly he disappears down a hole, another hare appears as if from nowhere and he diverts the chase, wearing out the dogs while the hare down the hole regains his breath, poor thing. And so it goes on. The hares would stand no chance in a siege. It seems, they have no chance anway, but boy do they grab it! They avoid the siege and their community survives on their ability to sacrifice.
They do instinctively what we dare not demand of Man. Paul Breitner acted intuitively. And a gifted coach would promote his players' intuition. At our workplace we experience how capabilities unfold as soon as we transform the tension between sacrifice and individuality to fluid action.
This also puts mobbing into perspective. Mobbing is the inverse of this very same picture. Humane Marketing will function that much better where a transformation is achieved. And the benefits are for all to be enjoyed - staff, company, customers, suppliers - where-ever the hare's example is nurtured, as a compliment to career development.
Now we are back with Joseph Beuys: Getting the two to meld, is an artistic activity. Living Art within the social organism is symbolised by the hare. Look out for the hare in his work...
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